This company is an iGaming venture that is based and licensed by Malta gaming authorities. Founded in the year 2013, its CEO is Fredrik Elmqvist who was formerly heading NetEnt. With his vision and experience, the company has grown with a distinct management philosophy and aims to provide software products for the online casino industry that are distinguishable from others. The unique name of the company is derived from a Scandinavian mythological word that denotes a large ash tree. This was a tree that was home to dragons and eagles as well as acted as the doorway to Asgard, considered the home of the Gods in ancient mythology.