Ash Gaming is a globally recognized brand in the slots industry. This company develops slots, as well as other games such as video poker. The company was coined in the year 2000 in the UK and has grown through multiple developments in the casino business, including its acquisition by Playtech in the year 2011. The total consideration for the purchase was about £23 million. This huge value was driven by the fact that Ash Gaming was, and still is, a leader in the design and supply of casino software, had amassed a good number of licensees and owned a huge library of gaming content. Additionally, Ash Gaming casinos are popular for offering players multiple gambling options.